“Tell me something relevant to my needs” – Every Jaded Customer
Customers have an insatiable appetite when it comes to information collection, so why do some posts work and some don’t?
Those that work have 3 principles :
Click bait have made headlines into an artform. That’s how they maintain high click rates. A click bait worthy header for this article would have gone along the lines of “Read this and triple your conversion rates”.
Pictures pictures pictures
A simple tip, make your pictures as pop culture relevant as possible, this is one way to speak volumes to a single audience.
Here’s a picture of Ryan Reynolds for your perusal. You’re welcome, ladies.
Problem solvers get the most credit in this day and age. Temptation may get the better of you in chasing after clicks and likes. Be a problem solver instead. You may not get a thousand clicks, but the conversion to clicks ratio will be much better. Those tempted by the siren song of quick gains tend to dash themselves on the rocks of reality.
The best articles are small enough to pack a punch on an average sized iPhone screen without running into the sides. KISS (Keep it short & simple) for your readers.
Easy to consume
Plan for the future, make it mobile ready. If you aren’t already on mobile, you’ve missed the boat for about a year. Put this article down and get something done,
So what should you do to up your content marketing game? Learn how to speak to your customers mind. Instead of shouting a message, make it into a gentle and trustworthy whisper that goes right into their ears. We only have 7 seconds to catch a reader, make it worth the click!