Give information, win customers

Content marketing

“Psst, let me tell you something”

“Tell me something relevant to my needs” – Every Jaded Customer

Customers have an insatiable appetite when it comes to information collection, so why do some posts work and some don’t?

Those that work have 3 principles :

Attention Grabbing:

Click bait have made headlines into an artform. That’s how they maintain high click rates. A click bait worthy header for this article would have gone along the lines of “Read this and triple your conversion rates”.

Pictures pictures pictures 

A simple tip, make your pictures as pop culture relevant as possible, this is one way to speak volumes to a single audience.

Here’s a picture of Ryan Reynolds for your perusal. You’re welcome, ladies.

Content Marketing

Relevance

Problem solvers get the most credit in this day and age. Temptation may get the better of you in chasing after clicks and likes. Be a problem solver instead. You may not get a thousand clicks, but the conversion to clicks ratio will be much better. Those tempted by the siren song of quick gains tend to dash themselves on the rocks of reality.

Dense enough 

The best articles are small enough to pack a punch on an average sized iPhone screen without running into the sides. KISS (Keep it short & simple) for your readers.

Easy to consume 

Plan for the future, make it mobile ready. If you aren’t already on mobile, you’ve missed the boat for about a year. Put this article down and get something done, today NOW.

So what should you do to up your content marketing game? Learn how to speak to your customers mind. Instead of shouting a message, make it into a gentle and trustworthy whisper that goes right into their ears. We only have 7 seconds to catch a reader, make it worth the click!

3 content marketing ideas I learned from Jonah Berger’s book, Contagious

Jonah Berger, author of the bestseller Contagious has examined and attempted to explain how ideas and products seemingly spread like wildfire in the blink of an eye.

The book is very much a classic for marketers, both traditional and digital. Here’s a brief rundown of the main ideas inside of the book for anyone looking to shore up their knowledge on making things contagious for their customers.

word of mouth content marketing

1) Word of mouth should play a part in your marketing strategy

What most advertising tends to lack nowadays is an element of “influence”. The layman uses terms such as “ripple effect” to try to explain this phenomenon.

When your marketing efforts aren’t leading to the right level of impact, you may be selling too hard rather than influencing.

Jonah Berger shares that word of mouth continues to be a powerful form of advertising when you turn your consumers into brand advocates. Why? Because we value the recommendations of friends and family over that of suited salesmen and marketers.

Takeaway: make social media work for you. Develop content that speaks to individual consumers and get them to create ripples for you

social media sharing feel good

2) Sharing makes us look and feel good

Humans are social creatures, that should always be a fundamental understanding of the human psyche.

In his book, Jonah Berger shows us that we use sharing as a social exercise to demonstrate dominance and power in social relationships. He (or she) who knows “insider” information has “social currency” to stimulate interest across one’s social network.

In fact, a study has shown that sharing triggers the feel good receptors in the brain much like how food and money do.

Takeaway: give your consumers reasons to share your content. Loyalty markers or rewards may be a good step in the right direction. 

trojan horse content marketing

3) Why narratives work 

What’s one enduring feature of great advertising in the past 50 years? The ones that tend to stick tend to be ones with stories or narratives in them.

Jonah Berger explains in his book that this is the case because we accept stories and narratives as a whole rather than by individual pieces of information.

In the book, he uses the “trojan horse” analogy. Facts which are bundled in an entertaining form will have an easier time entering into our minds unnoticed.

Stories have a magical way of making us accept the fundamental idea behind the advertising message without truly feeling like we’re being sold to. Not only that, stories make the message easy to remember and recall as well.

Takeaway: Experiment with ways to inject story elements into your advertising. Static and standalone images shared on social media can only go so far. 

There are far more ideas than I can summarise within the brevity of a social media post. If you find the ideas above relevant, I wholeheartedly recommend purchasing the copy of a book for a closer reading.

Feel free to drop in a question via a PM or the comments section!

Marketing to Mums with YouTube Advertising | WebTailors

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Marketing to Moms with YouTube Ads – YouTube Advertising Guide Series

Thinking how to market their brands or products to mums have been the key consideration of many marketers. Mums are one of the key audience consideration when it comes to determine the right marketing or media mix. They not only make buying decision solely for themselves, they are buying for their babies, toddlers and teenagers at the same time. Therefore, brand marketers for the products used by babies, toddlers or even teenagers would see mums as a key audience to reach out to.

As technology shifts, so does the content consumption patterns of mums. Based on the statistics provided by Google, we have created an infographic to illustrate the video content consumption pattern of mums.

With the help of TrueView, marketer can reach out to mums capturing the micro moments, their “I-Want-to-Do” Moments. This will allow marketers to better understand how they can market their brands or products to mums using YouTube Advertising platform, TrueView, to reach out to mums at the right moment.

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